Practically everybody involved in internet marketing understands the importance of building an email list, and a knowledge of the list building techniques that are used to achieve this will be useful to anybody who is interested in making money online.

Article marketing is a good technique to use to build up a list of focused prospects with whom you can regularly keep in contact to provide information and make product offers to. You start by writing an article on an aspect of your niche. The article should be based on and optimized for a specific keyword or phrase that people interested in your niche are liable to use when searching for information on the internet. Once they reach your article it should provide good, relevant information, and make them want to learn more.

If you submit your article to as many article directories as you can, it will be exposed to large numbers of people who regularly use directories for information and website content, and might also be listed on the search engines for the keyword you are using. Some article directories have very good page ranking, and your article can be listed on Page One of Google for your keyword if it is well enough written and relevant to the keyword.

At the bottom of your article, or in a special box provided by the directory, you should provide a link back to your website for anybody interested in more information. If the purpose of the article is help you to build a list, that link should be to a squeeze page.