The opt-in list comprises of a list or database of names and email addresses of people who have visited your website or who have bought a product or service through your website. An auto responder is the email service that will opt people into your list and handle unsubscribe requests when people request them.

Building and organizing your opt in list is a proven marketing method that most business websites use to keep customers updated on the latest products available, or to convert subscribers into that all important sale. It's obvious that you need to build, and increase traffic to preserve a successful website. Building a robust email list is a formula for maximum web site traffic and most online marketers identify list building as the number one tool for success on the internet.

So, what's your top investment to generating net profits online? List building is a cost-effective advertising lead generation technique to increase sales. It is estimated that over 90% of all money made online is generated from email opt-in lists of subscribers. In numerous situations a well built email opt in list can considerably reduce, and in some cases shift the need for traditional forms of advertising. If you desire to build a large mailing list and you have almost no marketing budget, there are a variety of options available to you.

The simplest way to build a targeted opt-in list is to offer an information product in exchange for a name, email address, and permission to email again. Post the invitation to join your opt-in list noticeably on your web site and offer superior content right from the start. Building an informatory email newsletter list establishes you as an expert, deepens relationships with your website visitors and customers, and holds your business and products or services in front of them.

However, list-building is more than just throwing names into a database and blasting out offers. Yes, your email list-building page can enable you to attract a substantial customer following. The quality opt-list building skill is about persuading your customer to have a relationship with you.

List building is distinctly not a subject of if you build it they will come... List building is about evolving into relationships with the people on your contact list. By building a relationship with your list of subscribers, you will definitely have a solid foundation for an amazing long term internet marketing business.

About the Author: Don Downes is a top internet marketer who works with other industry leading internet marketers from around the world. He works with successful business coaches who specialize in helping individuals create 6-figure incomes working from home. To learn more about creating massive email opt-in lists, check out Don's website => Wealthy Marketer